- Chicago Meetings and Hospitality Industry Events
- MPI Chicago Celebrates Award Winners at Alhambra Palace Chicago Restaurant
- Parties That Cook® invites you to experience our Interactive Cooking Class Events
- Wine Spectator loves it; we have it
- Featured Chicago Event Planning Suppliers
- QCenter on Hereschicago.com for Conferences
- Bass/Schuler Entertainment on Hereschicago.com
- Chicago Olympics 2016 Charter Boats and Event Space
- Green and Sustainable Tips
- Chef’s memories captured in Champagne bubbles
- BROOKFIELD ZOO/CHICAGO ZOOLOGICAL SOCIETY CATERED EVENTS GREEN INITITIATIVE
- What you can do to entertain green at home
- Inside Chicago
- Carmel Music & Entertainment on Hereschicago.com,Carmel Chicago Corporate Entertainment Agency
- Audio Interview with Alpana Singh, Sommelier and local Chicago T.V. Personality
- Hereschicago.com: Chicago Line Cruises offers unsurpassed tours of Chicago’s architecture for groups
- Internet Tips
- Be Wise When You Optimize - Audio Interview
- 6 Reasons You Should Invest in Internet Marketing During the Recession
- Tannins are oh-so-tacky
Be Wise When You Optimize - Audio Interview
05/22/2008 - By Adam Citron
Adam Citron, President, Nortic Consulting
There are hundreds of techniques you can do to optimize your website and increase your rankings on search engines. This audio interview provides you with tips on how to get your website listed on the top of Google, Yahoo and MSN.
Listen to the following 15 minute informative audio interview with Adam Citron and you will hear tips on how to organically and naturally get your company website to the top of the search engines!Who should listen?Anyone organization who wants their website found on the top of the search engines.Things you will learn:1. How do you get your website to the top of the search engines?2. What is SEO and SEM? Organic and free top ranking vs. Paid listings3. Tips on what to do and not to do when optimizing your site for high rankings4. How a nice looking website could be like a nice house in the country with no roads leading to it.5. How just having a link to your website from a credible website like Hereschicago.com will raise your own website rankings.6. What to ask any company that contacts you and wants to provide you higher rankings in the search engines.7. Things to watch out for so your website does not get "blacklisted" by the search engines.It's Easy! Just Press Play!Be Wise When You OptimizeThere are hundreds of techniques you can do to optimize your website and increase your rankings on search engines. Two of the main ones have to do with how your site is programmed and the content on your site. Let's look at the programming first.There are a lot of website designers out there, and you probably know at least one. There are not as many Search Engine Marketers or Optimizers, though, and you may not know one. These two professions are usually not one and the same, even though they should be. I would say that 95% of the designers I know can build a great looking site but don't know the first thing about optimization. This is a problem.Websites are useless unless they are used! You can have a beautiful site built with all the bells and whistles but if you get minimal visitors and get little or no revenue it's a waste of cyberspace. There are many techniques to lean towards as well as many to completely avoid when building a site to make sure it's optimized. It is possible to actually block search engines from optimizing your site.We are rebuilding a site right now for a company who spent $12,000 three years ago for an elaborate beautiful site. Unfortunately the designer, although great at design, knew absolutely nothing about optimization and built the site using every bad technique out there. The business owner had no choice but to go to a professional SEO company to redo the site. The new one is not live yet, but I guarantee it won't be long before both the new and original site is paid for and he is profiting nicely from the site, as he should have been originally.One of the other main techniques that assist in optimization is content. Each page on the site must have plentiful relevant content. Pretty pictures and a paragraph is just not enough. Research should be done to determine which keywords and keyword phrases should be focused on for the site in general, and for each specific page. There are many programs to help with this, but its best to consult a professional optimizer to be sure you are not wasting your time and money on keywords or phrases that you might not have a chance to be well optimized for.Once it is determined which keywords and keyword phrases would be best to focus on, make sure each page has those words sprinkled in with as much relevance as possible, at least 3 or more times per page. This can be done on your own, but it is recommended to speak with a professional first to make sure you are headed in the right direction. If your site gets indexed by a search engine in the wrong way, it takes quite some time to fix it.Adam Citron
Nortic Consulting, Inc.
www.linkedin.com/in/adamcitron
Comments
